How harmless data can make AI dangerous
Yariv Barsheshat · Researcher, Independent AI safety research
Why seemingly harmless training data can produce unexpected model behaviour—and what fine-tuning reveals about AI safety and control.
Watch episodeHow perception is shaped in the AI era.
PRception explores how people, organisations and increasingly AI systems decide what matters.
01Peopletrust · judgement
02Organisationsinfluence · decisions
03AI systemsretrieval · interpretation
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AI safety
How harmless data can make AI dangerous
Yariv Barsheshat · Researcher, Independent AI safety research
Independent AI safety researcher Yariv Barsheshat joins Sarah to explore how apparently harmless data can change the behaviour of AI models. They discuss fine-tuning, unintended biases, missing guardrails and what these effects reveal about the difficulty of controlling increasingly capable systems.
Recent conversations
People shaping the questions.
This isn’t an AI revolution, it’s a human renaissance
Stephanie Antonian · Director, Aestora
Why machine learning is prediction rather than rational intelligence—and why the response may be a return to original thinking and genuine human connection.
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AI isn’t a channel. It has an opinion.
Katya Rozenoer · Co-founder and CEO, Blastra
Why AI forms opinions from the signals, sources and stories it encounters—not from a single brand channel.
Watch episodeAbout the show
PRception
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SJK Labs
Ideas and insights direct from people building, studying and questioning what comes next.
Each episode brings together researchers, founders, journalists, technologists and business leaders to examine the ideas shaping trust, influence and decision making.
These conversations explore emerging questions, challenge assumptions and connect ideas across disciplines, informing the thinking behind SJK Labs while giving listeners direct access to the people building, studying and questioning the future of AI and society.
PRception is produced by SJK Labs, the Narrative Architecture and AI-era organisational understanding practice founded by Sarah Kemp.
Hosted by Sarah Kemp, Narrative Architect and Founder of SJK Labs.
Hosted by
Sarah Kemp.
Sarah is a narrative architect, trained journalist and communications leader with almost two decades' experience helping organisations become better understood.
She has led communications in-house for PageGroup and Moove, advised businesses across SaaS, fintech, hospitality and emerging technology, and previously built a Top 10 Apple podcast. Through PRception, she speaks with the people exploring the future of AI, communications and organisational understanding.
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PRception features people with a specific, experience-backed perspective on AI, society, trust, influence and decision making.