Data Is NOT Intelligence | Tamsin Hill, Founder of trendJack
Who teaches judgement when AI writes the draft?
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Who decides what's credible in the age of AI? | Dr Sam Sammane
Can a business get AI to recommend it without actually earning people's trust?
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Data Is NOT Intelligence - Beyond PR Analytics | Tamsin Hill, Founder of trendJack
Who teaches judgement when AI writes the draft?
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The AI products businesses actually want don’t exist
Galina Fendikevich · Founder, Artificial Reality Media
Why AI builders need to understand real-world jobs, industries and workflows before businesses can use their products effectively.
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How harmless data can make AI dangerous
Yariv Barsheshat · Researcher, Independent AI safety research
Why seemingly harmless training data can produce unexpected model behaviour—and what fine-tuning reveals about AI safety and control.
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Big Tech Is Selling Prediction as “Intelligence”
Stephanie Antonian · Director, Aestora
Why machine learning is prediction rather than rational intelligence—and why the response may be a return to original thinking and genuine human connection.
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AI Is Reading the Reviews Your Marketing Team Ignores
Katya Rozenoer · Co-founder and CEO, Blastra
Why AI forms opinions from the signals, sources and stories it encounters—not from a single brand channel.
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Only 2% of PR Targets Match the Sources AI Cites
Iskren Lilov · Global Marketing Manager, Muck Rack
What happens when AI becomes a stakeholder—and the sources PR teams pitch are not the sources AI systems cite.
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What Makes Content Valuable When Everyone Has AI?
Rick Martin · Global Content Director, PageGroup
How content strategy changes when AI agents join the buying journey and everyone can generate polished material at scale.
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The Pitch Mistakes That Destroy Investor Trust
Tingting Peng · Chief Wellbeing Officer, TIDE
What actions, consistency and intellectual honesty look like when polished claims are easy to make.
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AI Theatre: Why Shiny Pilots Don’t Transform a Business
Yemi Olagbaiye · Director, AI Strategy & Transformation, Tessiant
Why visible activity is not transformation—and what real authority looks like in an agentic world.
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