How harmless data can make AI dangerous
Yariv Barsheshat · Researcher, Independent AI safety research
Why seemingly harmless training data can produce unexpected model behaviour—and what fine-tuning reveals about AI safety and control.
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This isn’t an AI revolution, it’s a human renaissance
Stephanie Antonian · Director, Aestora
Why machine learning is prediction rather than rational intelligence—and why the response may be a return to original thinking and genuine human connection.
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AI isn’t a channel. It has an opinion.
Katya Rozenoer · Co-founder and CEO, Blastra
Why AI forms opinions from the signals, sources and stories it encounters—not from a single brand channel.
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AI doesn’t trust brands, it trusts evidence.
Iskren Lilov · Global Marketing Manager, Muck Rack
What happens when AI becomes a stakeholder—and the sources PR teams pitch are not the sources AI systems cite.
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Content marketing: everyone has the cheat code now.
Rick Martin · Global Content Director, PageGroup
How content strategy changes when AI agents join the buying journey and everyone can generate polished material at scale.
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Why AI makes credibility harder to fake
Tingting Peng · Chief Wellbeing Officer, TIDE
What actions, consistency and intellectual honesty look like when polished claims are easy to make.
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AI theatre is killing credibility
Yemi Olagbaiye · Director, AI Strategy & Transformation, Tessiant
Why visible activity is not transformation—and what real authority looks like in an agentic world.
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