Where market perception meets operational reality in the AI era.

PRception is the SJK Labs podcast exploring how people, organisations and increasingly AI systems decide what matters.

Each episode brings together researchers, founders, journalists, technologists and business leaders to examine the ideas shaping trust, influence and decision making.

These conversations explore emerging questions, challenge assumptions and connect ideas across disciplines, informing the thinking behind SJK Labs while giving listeners direct access to the people building, studying and questioning the future of AI and society.

Hosted by Sarah Kemp, Narrative Architect and Founder of SJK Labs.

PRception is produced by SJK Labs. The podcast opens up the research, experience and debate informing SJK Labs’ work on Narrative Architecture, organisational understanding and AI-era discoverability.