PRception episodeAI adoption · Full conversation · 31 min

The AI products businesses actually want don’t exist

With Galina Fendikevich, Founder at Artificial Reality Media.

The conversation

Why this matters

Artificial Reality Media founder Galina Fendikevich joins Sarah to explore the gap between the AI story coming out of Silicon Valley and the experiences of the people expected to use it. They discuss why many tools only get businesses 80% of the way there, what builders miss when they do not speak to customers and why domain-specific products and authentic customer stories matter.

Key ideas

  • Why many AI products only get businesses 80% of the way to a usable result.
  • What builders miss when they do not speak to customers or understand their workflows.
  • Why domain-specific tools and authentic customer stories will shape successful AI adoption.
AI doesn’t have a trust problem. It has a listening problem.
PRception

About Galina Fendikevich

Galina Fendikevich is the founder of Artificial Reality Media. Her work focuses on how AI products can better reflect the practical needs, specialist knowledge and real-world workflows of the people and businesses expected to use them.