PRception episodeAI visibility · Full conversation · 44 min
AI isn’t a channel. It has an opinion.
With Katya Rozenoer, Co-founder and CEO at Blastra.
The conversation
Why this matters
Katya Rozenoer joins Sarah to examine the hidden infrastructure shaping how AI understands and recommends companies. They discuss software directories, reviews, media coverage, analyst commentary, public opinion and why inconsistent or neglected brand signals can become a serious visibility risk.
Key ideas
- Why AI visibility cannot be treated as another search channel.
- How independent sources combine to shape machine interpretation.
- Why product narratives, reviews and directory profiles need active attention.
“AI isn’t a channel. It has an opinion.”
About Katya Rozenoer
Katya Rozenoer is Co-founder and CEO of Blastra. Her work focuses on the signals, sources and infrastructure that influence how AI systems understand and recommend companies.
Editorial note: Approved chapter markers and a transcript have not yet been supplied, so they are not published here. The complete conversation is available in the video above.
